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We are Löfbergs

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It all started 1906 in Karlstad, Sweden, when Anders Löfbergs founded the company. More than a hundred years later, we are still a family-owned value driven coffee business, now in the fourth generation with Kathrine Löfberg as chairwoman.

Our Swedish values and heritage are still at core but today we are an international group. We are 310 fikalovers operating on ten core markets in northern Europe sharing the passion for great tasting coffee and doing good for people and the planet, one Fika at the time. We meet consumers under the brands Löfbergs, Peter Larsen Kaffe, Green Cup, Kobbs and Percol.

And did you know, we produce 10 million cups of great tasting coffee – every day!

Coffee is amazing! We love the smell and the taste. We love how it wakes us up in the morning. We love how it brings people together and generates conversations and togetherness. And just as great Fika moments depends on the people, and of course loads of lovely coffee, so do we. We are proud that our team members tend to stay and grow with us for many years. We know it is because we really care for each other, and we invest a lot in building long term relationships with the world around us. Our customers, consumers, the coffee farmers and last but not least, our team members, you!

Our values define how we behave

towards each other and the world around us

We put our values high. They guide us and help us build trust. They are the fundament for our culture, and origins from the values that’s been shaping our actions since 1906.

Do they map with yours? Are you passionate about coffee and fika? Well come join us.

We are Together

We are Inclusive

We are Accountable

We are Enterprisers

Sustainability at core – leading the change

Climate crisis – what impact does it have on our coffee


How does the beans get here? Isn’t the journey worth more? 


How do we take care of the beans in the best and most sustainable way possible?

Work with great people

Löfbergs, with its inclusive, ‘people-first’ approach & unrivalled business conduct when it comes to sustainability & responsibility, have made me grow into the Sales role and also as a person.

Alex Spruce

Sales Director Löfbergs UK

I really enjoy working at Löfbergs, it’s an inclusive and welcoming workplace. In my role as marketing coordinator I get the opportunity to be creative and constantly develop in the marketing areas

Filippa Rutgersson

Marketing Coordinator

I genuinely feel that I i have found my dream employer in Löfbergs. As part of the Löfbergs group I am allowed to be myself in a very inclusive environment, internally and externally as well. It is a very creative and professional group that allows you to grow both induvidually and together as part of a team working for a common goal. I am very proud and motivated to continue my journey at Löfbergs.

Andreas Weiderstrand

Front Desk Administrator

Löfbergs is genuine, value driven and takes sustainability serious. For me, working for Löfbergs means being a part of a family and a movement that wants to leave a positive mark on this planet. That makes me proud, and keeps me motivated!

Kajsa-Lisa Ljudén

Sustainability Strategist

For me personally, it is important to have creative freedom, the opportunity to grow and act, and a visionary strategy for the future. All of this I have at Löfbergs group

Martin Holmblad

Group BtC E-commerce Manager

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